Getting clients: Client proposal research — The Freelancer's Journey (Part 3 of 43)

Summary

The video script emphasizes the importance of understanding a potential client's customers to create effective client proposals. It suggests focusing on the client's client's intentions and obstacles, rather than just the relationship between the freelancer and the client. The script outlines a proposal format involving research, understanding client discovery and interaction, and offering tailored recommendations. It illustrates this approach with examples from various industries, highlighting the universality of the method and its potential to build trust and authority.

Takeaways

• 🔍 The primary goal of a website is to help visitors overcome obstacles in achieving their intended goal.
• 💼 A successful client proposal focuses on the client's clients, understanding their needs and challenges, rather than just showcasing the service provider's capabilities.
• 🚀 Inbound and outbound marketing strategies are crucial for a freelancing business, with the video emphasizing the importance of outbound marketing through client proposals.
• 📝 The video script outlines a detailed approach to creating client proposals, emphasizing the importance of research and understanding the client's target audience.
• 👨‍💼 The script suggests a three-part proposal format: understanding how potential clients find the business, analyzing their website experience, and offering tailored recommendations for improvement.
• 🤔 It highlights the importance of 'Care Plus' technique, which involves asking questions to understand customer needs, and applying this to freelancing by understanding the needs of potential clients' customers.
• 💬 The video emphasizes the need for personalized and relevant communication with potential clients, as opposed to generic, cold outreach.
• 💡 The script provides practical examples of how to apply this approach to different types of clients, such as doctors, producers, startups, educators, and law firms.
• 🌐 It underscores the significance of mobile responsiveness and search engine optimization (SEO) in enhancing a website's performance and user experience.
• 🔑 The video concludes by stressing the importance of making informed, personalized recommendations to potential clients based on thorough research and understanding of their business needs.

Q & A

What is the primary focus of a good client proposal according to the script?

A good client proposal should focus on understanding the potential client's client and identifying the obstacles they face, rather than just selling oneself to the potential client.

How does the script relate the concept of inbound and outbound marketing to client proposals?

The script suggests using a real-world proposal as a form of outbound marketing to get clients, emphasizing the importance of understanding the client's client to create effective proposals.

What is the significance of the 'Care Plus' sales technique mentioned in the script?

The 'Care Plus' technique is significant because it illustrates the importance of asking questions to understand customer needs, which is applicable to freelancing and creating personalized client proposals.

Why is it crucial to understand the potential client's client in the context of creating a client proposal?

Understanding the potential client's client is crucial because it allows for the identification of their intentions and obstacles, which in turn enables the creation of a proposal that addresses their specific needs and provides value.

What are the three parts of the format that the script suggests for creating a client proposal?

The three parts of the format are: how people are finding the potential client, what they do when they arrive on the site, and how the freelancer can help by providing recommendations based on these observations.

How does the script recommend finding information about a potential client without directly contacting them?

The script recommends using search engines, social media, and other online resources to research how potential clients are found and what their online presence looks like, without the need for direct contact.

What is the role of personalization in the client proposal process as described in the script?

Personalization plays a key role in the client proposal process by allowing the freelancer to tailor their recommendations to the specific needs and obstacles of the potential client's client, leading to a more effective and relevant proposal.

Why is it important to make recommendations based on the potential client's client's perspective?

Making recommendations from the perspective of the potential client's client ensures that the proposal addresses real needs and challenges, increasing the likelihood of a positive response and building trust and authority.

How does the script suggest improving the effectiveness of a client's website?

The script suggests improving website effectiveness by creating detailed content that matches the potential client's specialties, ensuring the site is responsive on all devices, and providing clear information and pathways for engagement.

What is the purpose of the five exercises mentioned in the script?

The purpose of the five exercises is to demonstrate how to apply the proposed format to different types of potential clients, showing how to analyze their online presence and needs, and create tailored client proposals.